Describe an interesting advertisement that you have seen - IELTS Speaking Part 2

Describe an interesting advertisement that you have seen.

You should say:

  • Where you saw it?
  • What it was about?
  • And explain why you think it was an interesting advertisement.


Sample Answer:

One of the most captivating and memorable advertisements that I have come across is Apple’s “Shot on iPhone” campaign. I came across this advertisement on various social media platforms and television commercials.

The “Shot on iPhone” campaign showcases stunning photographs and videos captured by iPhone users from around the world. The advertisement highlights the exceptional camera capabilities of the iPhone and emphasizes that anyone can capture professional-quality images using their smartphones.

What made this advertisement particularly interesting was its ability to showcase the power of technology in everyday life. It emphasized that anyone could capture professional-grade photos and videos with just their smartphone, challenging traditional notions that professional equipment is necessary for exceptional photography.

Furthermore, this campaign tapped into people’s desire for authenticity and relatability. By featuring real individuals as photographers rather than models or celebrities, Apple created a sense of connection between viewers and those behind the lens.

In addition to its visual appeal, this advertisement effectively communicated Apple’s commitment to innovation and pushing boundaries in technology. By showcasing what their product can do in such a visually compelling way, Apple successfully positioned themselves as leaders in mobile photography.

Overall, Apple’s “Shot on iPhone” advertisement stands out due to its ability to connect with viewers on a personal level while highlighting the technological capabilities of their product. It not only showcases the quality of the camera but also celebrates individual creativity and encourages users to see their devices as more than just phones.